Information on how e-paper technologies will be used by the advertising industry

IBM and the Future of E-Paper in Retail

IBM is bringing e-paper to the retail shelves as part of their Smarter Planet strategy. This strategy is meant to create a more earth friendly and green way of operating in our current world, without decreasing any of the current luxuries we have. E Ink is being used as part of their greener retail strategy, and they are using it...

Ink-in-Motion Displays Captivate Shoppers

When walking the supermarket aisles, 70-80% of consumer choices are made almost instantaneously because of the shelf appeal of the product package. Consequently, it has become increasingly important to manufacturers to capture consumer attention in the retail store. A store may carry thousands of items; however, the human brain’s...

Lancome E-paper Signage Spotted in Tokyo Train

A Lancome advertisement sporting an e-paper display was recently spotted in a Tokyo train. The display technology looks very similar to E Ink’s Ink In Motion. It seems the Japanese are embracing e-paper signage for advertising faster than anyone else. We will see more of this in the coming months. In addition to POP signage, e-paper...

Will E-paper Mean the Complete Demise of Traditional Printing?

A colleague recently asked me if I thought that the continued emergence of e-paper would mean the demise of traditional printing, particularly offset. “No way!” I responded. And that answer stands, although on reflection it is not really that simple. Although e-paper uses the terminology “paper” and “electronic...

E-Paper on the Retail Shelf

While e-readers are the most visible application for e-paper technology, smart shelves in retail stores are another excellent fit. Smart shelves would integrate a display in the retail store, which would allow for instaneous price information updating. Studies have shown that retailers could increase revenues if shelf pricing could...

Point of Purchase Advertising and E Ink Technology

E Ink has hit new ground by offering Point of Purchase advertising. They’ve dubbed this new product Ink in Motion. By removing refresh time and using color displays, they can attract a buyer’s attention with sharp, eye catching advertisements that flash. In addition, the displays use no backlight or frontlight and can be...

E-paper Advertising: A New Era has Begun

Esquire magazine’s digital E Ink cover heralded a new era in the field of print advertising. Pepped up with moving images, high contrast, and easy readability, the technology certainly is an eye-catcher. E-paper will play a very important role in the future of print media. The latest Esquire experiment is a step in the right direction....