Amazon Kindle looks to have an amazing grip in the American market. Nearly 60% of the ereaders sold in US are from Amazon. Here is the latest market share
Amazon Kindle : 60%
Sony e-Reader : 35%
Others (Foxit,Interead,IRex) : 5%
E-paper Forum » General Discussion » eReader Market Share in US
eReader Market Share in US
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Posted 9 months ago #
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That's incredible! I guess it is all about dominating the distribution channel. The interesting thing is that Sony's e-reader supports open source ebook formats and their e-readers are generally more advanced (latest one has a touch screen). Do you think this the release of the upcoming Plastic Logic e-reader will change the US Market dramatically?
Posted 9 months ago # -
I guess Amazon has both the first mover advantage as well as with an omnipresent online store, they have got the branding perfect.
Ultimately, it has always been my perception that it is more about marketing a product rather than awesome technologies..Nobody thinks they need an ereader till they are marketed one..
Posted 9 months ago # -
I think you are going to see Sony starting to capture more of the market in the next year. Their new pocket editions are priced much lower than anything Amazon has. I can see consumers being in more in favor of open formats over proprietary ones. Take a look at what has happened to digital music.
Posted 9 months ago # -
I agree with you, although most laymen users are not aware of all the e-reader options out there on the market. It seems like *everyone* knows about the kindle, and much less know about the sony. I think Sony needs to be more aggressive in their marketing to promote their new e-reader and gain additional market share.
I am really looking forward to barnes&nobles oct 20th e-reader announcement - this e-reader will be beautiful!
Posted 9 months ago # -
More to add to this - Oprah really helped the Kindle gain market share.
Posted 9 months ago # -
One more point on the Kindle. Unlike the sony e-reader, the Kindle is a platform, and, like the iPod / iTunes or iPhone / iTunes, 90% of its value lies in its content offerings and services: reading the first chapters for free, direct trade and real time without going through the throes of the Internet, provision of blogs and other Internet content in the right format, sync iPhone / Kindle, account management editors / readers, shared annotations, and online store, which lets you view catalogs (books today, but tomorrow it could be other products).
Posted 9 months ago # -
See this graph for distribution of kindle owners by age.
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kindle-age.jpg (15.1 KB, 0 downloads) 9 months old
Posted 9 months ago # -
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wow..80-89 year olds use Kindle! That's a nice graph. Thanks Sasha..
Posted 9 months ago # -
No problem Xoox.
So, do you think the new Barnes & Noble Nook will be a Kindle Killer?
I wonder what Jeff Bezos is thinking now.
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- nookereader.jpg (24.5 KB, 0 downloads) 9 months old
Posted 9 months ago # -
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The second screen is a good way to bring color to ereaders. I just can’t see it being used all that much when you are reading. I would also imagine that it would drain the battery more quickly that the readers with just an eink screen. It is good to see something new though.
Posted 9 months ago # -
Yeah, I wonder how fast the battery will drain with that LCD on.
Although the screen is small, I foresee color video and pictures being included with future books, especially with "how to" educational books. We'll see how they do.
Posted 9 months ago # -
Hi all,
I just have a quick question for sasha.
--> where did you find the Amazon chart about Kindle users ? I see that the source quoted is "Amazon Boards". What is that?
Thanks in advance ;)
A fellow from France
Posted 6 months ago # -
Hi there,
It was from the amazon kindle forum, but I can no longer find the original link.
here is another site which referneces it: http://gizmodo.com/5236047/70-of-kindle-owners-are-over-40
Posted 5 months ago # -
I agree with you.more detail to
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Posted 1 day ago #
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