A Lancome advertisement sporting an e-paper display was recently spotted in a Tokyo train. The display technology looks very similar to E Ink’s Ink In Motion. It seems the Japanese are embracing e-paper signage for advertising faster than anyone else. We will see more of this in the coming months. In addition to POP signage, e-paper is perfect for infrequently updated displays, such as train timetables, cinema listings and restaurant menus.
advertising, e-ink, ink in motion, pop, signage
Really cool to see. It is definately a step up from static print.
For everyone working in advertising and direct marketing, the introduction of a cost-effective e-paper will revolutionise the industry the same way the internet has. In fact we could quickly see the lines blurring between the internet and what we now consider ‘printed communications’.
Very impressive !
Anyone knows wich company actually produce those kind of paper for advertisment ?
Thanks !