When walking the supermarket aisles, 70-80% of consumer choices are made almost instantaneously because of the shelf appeal of the product package. Consequently, it has become increasingly important to manufacturers to capture consumer attention in the retail store. A store may carry thousands of items; however, the human brain’s...

Thinner, lighter and faster than the first generation Kindle, the Kindle 2 debuted with a ton of new features. Broadband Wireless support is built in for browsing the internet or buying books within seconds from Amazon’s bookstore, and is available for free wherever Sprint’s 3G network has coverage. It has support for listening to...

Elonex International has now collaborated with the international bookseller, Borders (UK division), to launch another new eBook reader. The reader has control buttons are located on the left hand side and on the bottom left which also allow “landscape” view of the e-reader. The e-reader uses the Adobe Digital Editions software...

E Ink has hit new ground by offering Point of Purchase advertising. They’ve dubbed this new product Ink in Motion. By removing refresh time and using color displays, they can attract a buyer’s attention with sharp, eye catching advertisements that flash. In addition, the displays use no backlight or frontlight and can be...