When walking the supermarket aisles, 70-80% of consumer choices are made almost instantaneously because of the shelf appeal of the product package. Consequently, it has become increasingly important to manufacturers to capture consumer attention in the retail store. A store may carry thousands of items; however, the human brain’s...

A Lancome advertisement sporting an e-paper display was recently spotted in a Tokyo train. The display technology looks very similar to E Ink’s Ink In Motion. It seems the Japanese are embracing e-paper signage for advertising faster than anyone else. We will see more of this in the coming months. In addition to POP signage, e-paper...