A Lancome advertisement sporting an e-paper display was recently spotted in a Tokyo train. The display technology looks very similar to E Ink’s Ink In Motion. It seems the Japanese are embracing e-paper signage for advertising faster than anyone else. We will see more of this in the coming months. In addition to POP signage, e-paper...

A colleague recently asked me if I thought that the continued emergence of e-paper would mean the demise of traditional printing, particularly offset. “No way!” I responded. And that answer stands, although on reflection it is not really that simple. Although e-paper uses the terminology “paper” and “electronic...

E Ink has hit new ground by offering Point of Purchase advertising. They’ve dubbed this new product Ink in Motion. By removing refresh time and using color displays, they can attract a buyer’s attention with sharp, eye catching advertisements that flash. In addition, the displays use no backlight or frontlight and can be...